Starting your own business is an extremely brave and scary endeavor. It is very time consuming and stressful at times, but also very rewarding! No one has time to waste, so make sure you're in it for the right reasons, with the right plan! Here are a few reasons NOT to start your own business. If you fall under any of these categories, don't quit...just head back to the drawing board and regroup!
1. You need money
Yes, I understand your business needs to make money. However, that can not be the sole reason for starting a business. You will be putting in WAY too many hours of work to only be doing it for the money. You need to have passion for what you’re doing. You might be wondering, “How do I know if it’s my passion?” Someone once told me that you know it’s your passion if you would be willing to do it for free. Now of course, no one expects you to provide services for free, (although you may have to initially to get the ball rolling— we’ll talk about that in another post). You have to have that passion for your business because unless you are just rolling in dough, frankly you will be doing a lot of work behind the scenes for free! For example, no one is paying me to type this blog post right now but this is a part of my job and is essential to building my brand and presence online. Even though it may garner interest and possible clients or connections...I’m not “clocked in”, but I am working. So, find your passion first and then find a way to make money doing it.
2. You don’t want to work a 9-5
If you want to start your own business solely because you don’t want to work from 9-5, stop while you’re ahead because you are fooling yourself. Starting a business is not for the faint of heart or the lazy. There was a point early on where I was servicing 50+ hours a week in JUST training. That’s not including time spent writing workouts, nutrition guidelines, business plans, weekly goals etc. It will take you working 5-9, weekends, and holidays to get your business off the ground in some cases. There is a HUGE difference between not wanting to work for someone else and just not really wanting to work at all (dropped a knowledge bomb...quote me! =P). I didn’t start my business because I didn’t want to work. I do not mind hard work at all, but if I was going to work my ass off I wanted it to be for myself and I wanted to have something to show for it that belonged to me! So, plan to work...plan to do LOTS of work, but plan to be organized and have balance and if you’re doing what you love...plan to have fun!
3. Everyone else is doing it
We all know those people who have a different business every week. One week they are a personal trainer, the next week they are a makeup artist, and the next week they are selling tamales out of their car. Stop. Stop chasing other people’s success. Stop counting other people’s coins. Stop envying other people’s supposed social media happiness. JUST STOP. does not mean that that is your calling. Now there is nothing wrong with being a hustler, but we are talking about long term success here (we want that long money). Really take time to figure out what YOU are good at and what you want to bring to the table or to whatever industry you choose. Just because something is profitable for someone else and it is a hobby of yours, does not mean it will be profitable longterm for you. Learn the difference between your hobbies and your passions. You can not ride every wave. Well you can, but you’re going to waste a lot of time and money wave hopping instead of investing in what will truly benefit you and your target market. Be patient with yourself and be patient and consistent with your craft. You will be rewarded in your own time.
In the meantime…
Eat Clean. Train Dirty. Move Mountains